Thematic Analysis

Researchers conducting thematic analysis look for recognizable reoccurring topics, ideas, or patterns (themes) occurring within the data that provide insight into communication. Often a researcher may choose to conduct a thematic analysis when investigating a phenomenon for which little prior understanding exists. Flexible by nature, thematic analysis may be used to uncover issues, problems, similarities, and differences as applied to communication. Thematic analysis may be applied to single texts, a collection of similar texts or a variety of texts regarding a similar phenomenon or time period. Thematic analysis provides a comprehensive understanding of an overall experience of a communication event, series of interactions, or messages within a variety of communication contexts. Themes work together providing a fuller picture of the communication experience ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles