Sports communication is an area of study that seeks to understand the relationship between communication processes and sport contexts. Communication processes refer to the creation and understanding of meaning through exchanging verbal and nonverbal messages. Sport is an athletic activity that requires both physical and mental prowess. Sport contexts refer to the domains and events where sport is produced, enacted, consumed, or discussed. Given the variety of ways that people come in contact with sport in their everyday life, it comes as no surprise that there is a wide range of topics studied under the umbrella of sports communication. In their seminal article, Jeffrey W. Kassing and colleagues outlined the four major areas studied in the community of sports communication research: participants, spectators, ...
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