Blogs and microblogs are a type of communication technology more frequently described as Web 2.0 technology or social media. Social media let individuals share information, ideas, or opinions in a public space through what is usually called a blog post or post. This communication was traditionally in text form, but can include images, audio, video, and interactive links to other online sites. Other individuals can receive this communication by subscribing to an individual’s posts and connecting with them. The primary goal of the blog is many times to push out information online or to subscribers. Subscribers, however, can also choose to participate in a dialogue and interact with bloggers. The communication is asynchronous (not in real time). This entry introduces blogs, discusses the ...
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