Political Debates

Although various types of political campaign debates had taken place in the United States since the 18th century, it was regarded a major innovation in campaign communication when televised face-to-face debates between presidential candidates John F. Kennedy and Richard M. Nixon occurred in 1960. The Kennedy/Nixon exchanges, in fact, inaugurated what has now become an institution in presidential campaign communication. Although general election debates would not happen again until the Ford/Carter encounters 16 years later, a tradition of presidential debates is now firmly established with an unbroken chain of debates occurring since 1976. Along with the public’s expectation for presidential debates, political campaign debates are indeed a common place for all levels of elective office. Among the many types of political messages, campaign ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles