Skip to main content

Content Analysis

Edited by: Published: 2008
+- LessMore information
Download PDF

As it relates to survey research, content analysis is a research method that is applied to the verbatim responses given to open-ended questions in order to code those answers into a meaningful set of categories that lend themselves to further quantitative statistical analysis. In the words of Bernard Berelson, one of the early scholars explaining this method, "Content analysis is a research technique for the objective, systematic, and quantitative description of the manifest content of communication." By coding these verbatim responses into a relatively small set of meaningful categories, survey researchers can create new variables in their survey data sets to use in their analyses.

Example Of Content Analysis In Survey Research

Imagine a questionnaire that asks respondents, What is the biggest problem facing the nation today? ...

Looks like you do not have access to this content.

Reader's Guide

  • All
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

      Copy and paste the following HTML into your website