Contactability
The ease or difficulty with which a sampled respondent can be contacted by a survey organization is referred to as her or his "contactability." It can be expressed as a quantity (or "contact propensity") and ranges from 0.0 to 1.0, with 0.0 meaning it is impossible to contact the respondent and 1.0 meaning it is certain that the respondent will be contacted.
Contactability will vary by the mode that is used to attempt to contact a respondent in order to recruit her or his cooperation and/or gather data. Contactability also will vary according to the effort a survey organization expends to reach the respondent and what days and times these contact attempts are tried.
For example, take the case of young adult males, ages 18 to 24 ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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