Agenda Setting
Agenda setting refers to the media effects processes that lead to what are perceived as the most important problems and issues facing a society. It is an important component of public opinion, and thus measuring it accurately is important to public policy deliberation and formation and to public opinion research.
The power to set the public agenda—determining the most important problems for discussion and action—is an essential part of any democratic system. This is so because agenda control is a fundamental lever of power and it is necessary to achieve citizen desires. If democracy is to be a meaningful concept, it must include the right of citizens to have their preferred agenda of topics taken up by policymakers. Leaders who ignore the topics that citizens consider ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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