Visual Communication
Visual communication involves the transmission of information through the visual sensory system, or the eyes and sense of sight. In surveys, visual communication relies heavily on verbal communication (i.e. written text) but can also include nonverbal communication (i.e. through images conveying body language, gestures, or facial expressions) and paralinguistic communication (i.e. through graphical language). Visual communication can be used to transmit information independently or in combination with aural communication. When conducting surveys, the mode of data collection determines whether information can be transmitted visually, aurally, or both. Whether survey information is transmitted visually or aurally influences how respondents first perceive and then cognitively process information to provide their responses.
Visual communication can consist of not only verbal communication but also nonverbal and paralinguistic forms of communication, ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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