Vignette Question
A vignette is a sort of "illustration" in words. In survey research, a vignette question describes an event, happening, circumstance, or other scenario, the wording of which often is experimentally controlled by the researcher and at least one of the different versions of the vignette is randomly assigned to different subsets of respondents.
For example, imagine a vignette that describes a hypothetical crime that was committed, and the respondents are asked closed-ended questions to rate how serious they consider the crime to be and what sentence a judge should assign to the perpetrator. The researcher could experimentally alter the wording of the vignette by varying six independent variables: the gender, race, and age of both the victim and perpetrator. If two ages (e.g., 16 and ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
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Operations - In-Person Surveys
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Operations - Mall Surveys
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Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
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