Skip to main content

Undecided Voters

Edited by: Published: 2008
+- LessMore information
Download PDF

Undecideds, in election campaign lingo, are voters who have yet to decide which candidate—or side of an issue or referendum—they will support on Election Day. In pre-election polls, there are several ways of measuring support for a candidate or issue and, con-comitantly, the number of undecided voters. A few researchers argue for an open-ended question format, in which the respondent volunteers the name of his or her preferred candidate. Answering such open-ended questions requires respondents to recall candidate names on their own, which means that these questions generally have larger percentages of "don't know" responses than closed-ended questions in which respondents hear or read candidates' names.

More frequently, however, researchers use a closed-ended "trial heat" question because the closed-ended measure has proven over time to be ...

Looks like you do not have access to this content.

Reader's Guide

  • All
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

      Copy and paste the following HTML into your website