Third-Person Effect
The third-person effect is a term that refers to the documented belief held by many people that mass communication has different and greater effects on others than on themselves, and because of this perception, some of these people will support certain policies and actions based upon the presumed effect on others. The phenomenon has been linked to public opinion research, and it often is studied through survey research methods.
What began as an eclectic litany of recollections and ruminations accumulated over nearly a lifetime of one scholar's experience—supplemented by little formal data or analysis—blossomed into a fertile site of rigorous interdisciplinary scholarship.
In his seminal work in the early 1980s, W. Phillips Davison relayed several anecdotes of how different people in different circumstances estimated ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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Research Methods
