Telemarketing
Organizations engage in various forms of direct marketing to sell their products and services, solicit money, or nurture client relationships. Telemarketing is one such direct marketing technique that can target either individual consumers or other organizations. Groups that engage in telemarketing include nonprofit organizations, institutions, and political interest groups. A telemarketing call could come from a charity soliciting a small donation, an alumni group from a university, or a political party seeking support for a candidate. However, the prototypical use of telemarketing is for purposes of private enterprise. For businesses, telemarketing is a common form of direct selling, which originated with the advent of the telecommunications industry. Though it had been used with varying degrees of success for decades, it was not until the 1970s ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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- O
- P
- Q
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- T
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- X
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- Z