Tailoring
Tailoring is a term that is used in different ways in social behavioral research. It often is used to describe health behavior and health education messages that have been crafted to appeal to and influence the individual, with the intent of modifying the individual's attitudes and behavior such that he or she engages in healthier endeavors. A message that is tailored is a personalized message that attempts to speak to the individual as an individual and not as a member of any group or stratum. Additionally, a tailored message attempts to create a customized, personally meaningful communication—based on knowledge (data and information) about individuals. A more formal definition comes from M. W. Kreuter and C. S. Skinner and indicates that a tailored message is any ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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