Standardized Survey Interviewing
In a standardized survey interview, the interview proceeds according to a script (the introduction and the questionnaire) that is intended to minimize any potential impact of individual interviewers' behavior on respondents' answers and the resulting data. Standardized interviewing procedures for sample surveys were developed over several decades of the 20th century as evidence accrued that even seemingly minor differences in how interviewers behaved in interviews sometimes affected answers and data quality. Interviewers' biases or assumptions about particular types of respondents could creep into the interview through subtle changes in wording or tone that could lead respondents to interpret questions or the situation differently than they would have with a different interviewer. Even without intending to influence answers, interviewers who attempted to increase rapport by rephrasing ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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