Social Exchange Theory
Social exchange is the theoretical approach most frequently invoked by survey methodologists when interpreting the decisions people make about whether or not to participate in surveys. In essence, social exchange theory holds that many interactions proceed from the assessment of costs versus benefits. Exchanges occur in purest form in economic transactions, in which it is fully realized that the exchange of goods or services for money or for barter is rational and voluntary, with the respective values for each party understood. Because money is so liquid, little social relationship is required for economic exchanges, and the individual is as often exchanging with the market as with other individuals. Social exchange theory widens the focus to a broad social realm, which includes intangibles such as maintenance ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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