Satisficing
The notion of satisficing is consistent with cognitive theory articulated by Roger Tourangeau, Lance Rips, and Kenneth Rasinski that survey respondents must execute four stages of cognitive processing to answer survey questions optimally. Respondents must (1) interpret the intended meaning of the question, (2) retrieve relevant information from memory, (3) integrate the information into a summary judgment, and (4) map the judgment onto the response options offered. When respondents diligently perform each of these four steps, they are said to be optimizing. However, instead of seeking to optimize, respondents may choose to perform one or more of the steps in a cursory fashion, or they may skip one or more steps altogether. Borrowing Herbert Simon's terminology, Jon Krosnick has referred to this behavior as satisficing ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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