Calling Rules
Telephone survey researchers often utilize a set of guidelines (or calling rules) that dictate how and when a sample unit should be contacted during the survey's field period. These rules are created to manage the sample with the goal of introducing the appropriate sample elements at a time when an interviewer is most likely to contact a sample member and successfully complete an interview. In telephone surveys, calling rules are typically customized to the particular survey organization and to the particular survey and should be crafted and deployed with the survey budget in mind.
Calling rules are a primary mechanism that researchers can use to affect a survey's response rate. All else equal, making more dialing attempts will lower non-contact-related nonresponse, thereby yielding a higher response ...
Looks like you do not have access to this content.
Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
- All
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z