Response Latency
Response latency is the speed or ease with which a response to a survey question is given after a respondent is presented with the question. It is used as an indicator of attitude accessibility, which is the strength of the link between an attitude object and a respondent's evaluation of that object. While response latency has been used for some time in cognitive psychology lab experiments, its use in surveys came about more recently. In telephone surveys, response latency is measured in milliseconds as the elapsed time from when an interviewer finishes reading a question until a respondent begins to answer.
There are four stages that survey respondents use when answering questions: (1) question comprehension, (2) retrieval of information from memory, (3) integration of the information ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
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