Response Alternatives
Response alternatives are the choices that are provided to respondents in a survey when they are asked a question. Response alternatives are generally associated with closed-ended items, although open-ended items may provide a limited number of such choices.
Response alternatives can take a number of different forms, related to the type of question presented. In a Likert-type item, in which respondents are asked the extent to which they agree or disagree with a statement, the response alternatives might be strongly approve, approve, neither approve nor disapprove,disapprove, and strongly disapprove. For a rating scale—for example, the rating of the job the president is doing—the response alternatives might be excellent, good, fair, poor, and very poor. Another example of a rating scale would be a "feeling thermometer" ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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