Research Call Center
A research call center is the operational unit for survey data collection from which outbound telephone calls on a computer-assisted telephone interviewing survey are made. It can exist in many forms, including (a) a large single-site operation with many hundreds of booths; (b) several linked smaller sites; (c) a spare office with a few desks and phones; or (d) a virtual site, where the interviewers log into a Web application and do all the dialing from their homes.
Gathering data via the use of computer-assisted telephone interviewing is not the only research activity that might take place at the research call center, but this is the primary activity of such a set-up. Other research-related activities may include the following:
- Taking inbound calls, either as a support for ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
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