Branching
Branching is a questionnaire design technique used in survey research that utilizes skip patterns to ensure that respondents are asked only those questions that apply to them. This technique allows the questionnaire to be tailored to each individual respondent so that respondents with different characteristics, experiences, knowledge, and opinions are routed to applicable questions (e.g. questions about a treatment for diabetes are only asked to respondents who have been diagnosed with diabetes).
Branching also is used to ask respondents to choose among a large number of response options without requiring them to keep all the response options in working memory (e.g. respondents can be asked whether they identify with the Republican or Democratic party and then asked how strongly they identify with the relevant party ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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