Public Opinion Research
Public opinion research is an applied social science activity that features prominently in various academic disciplines, including communication, political science, psychology, public policy, and sociology. Public opinion research often has as its goal the quantification and description of preferences of large numbers of people in carefully described geographic areas such as cities, states, or nations. Often the specific time frame under study is particularly important, and typically public opinion is assessed on a recurring basis by firms and organizations specializing in such tasks. Some of these involve media organizations that use the results of public opinion research as the basis for news stories or to comment upon political or social events, policies, and people.
Most often, public opinion as ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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