Public Opinion Quarterly (POQ) is the journal of the American Association for Public Opinion Research (AAPOR). Founded in 1937 at Princeton University, the journal is an interdisciplinary publication with contributors from a variety of academic disciplines, government agencies, and commercial organizations. The mission of the journal is to advance the study of public opinion and survey research. At this writing, POQ is the premier journal in this field, with high citation rankings in political science, interdisciplinary social science, and communication.
POQ was originally focused on the impact of the mass media on public opinion and behavior. The conjunction of two developments contributed to the journal's founding: the consolidation of channels of mass communication (at that time, print, motion pictures, and radio) and the growth of social ...
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