Bilingual Interviewing
Bilingual interviewing refers to in-person and telephone surveys that employ interviewers who have the ability to speak more than one language. Typically in the United States, this means they are fluent in English and in Spanish. These interviewers use their language abilities to gain cooperation from sampled respondents and/or to gather data from these respondents.
It has become increasingly common for survey research organizations and their clients to gather the voices, viewpoints, and experiences of respondents who speak only in a native language other than English or prefer to speak in a language other than English. Representation from a sample that closely resembles the target population is important in reducing possible coverage and nonresponse biases. Even though the most common bilingual ethnic group in the ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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