Opinion Question
Opinions that individuals hold about an issue are potentially quite complex, considering how opinions comprise beliefs, feelings, and values on that issue. As a result, survey questions designed to assess a respondent's opinion on an issue can tap a combination of the respondent's feelings and thoughts. As composite measures, however, opinions are gauged through a variety of opinion items.
The most basic opinion question, sometimes called an "attitude question," is designed to measure the direction of opinion. That is, where does the respondent stand on the issue or attitude object? Such opinion items, typically closed-ended, can be dichotomous in nature (e.g. Do you support or oppose abortion? Answer categories: Support; Oppose. Are you in favor of the death penalty for a person convicted of murder? Answer ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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