Nonattitude
Nonattitude refers to the mental state of having no attitude or opinion toward some object, concept, or other type of stimulus. In survey research, this is manifested by an overt no opinion or don't know response to an attitude question, but it may also be hidden by a random or guesswork choice of answers to avoid appearing ignorant. Additionally, it is likely that not all no opinion or don't know responses reflect nonattitudes. This makes it hard to estimate how many respondents have nonattitudes toward the object.
The nonattitude problem became prominent when the National Election Survey (NES) reinterviewed panels of Americans at 2-year intervals in the 1950s. Political scientist Philip Converse observed the low stability of individuals' answers given 2 years ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
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Research Methods
