National Council on Public Polls (NCPP)
Founded in 1969, the National Council on Public Polls (NCPP) is an association of public opinion polling organizations. Initiated by George Gallup of the American Institute of Public Opinion, the primary goal of NCPP is to foster the understanding, interpretation, and reporting of public opinion polls through the disclosure of detailed, survey—specific information and methods to the general public and the media.
NCPP recognizes that the goal of public opinion polls is to provide reliable, valid, and accurate information. If polls succeed in achieving these goals, scientifically conducted surveys can characterize the public's view on issues, policies, elections, and concerns of the day. But with the enormous amount of polling information available, competing methods of collecting information, and sometimes contradictory results, it is often difficult for ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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