Mixed-Mode
Mixed-mode surveys (sometimes referred to as multi-mode surveys) combine different ways (modes) of collecting data for a single project. Different methodologies may be used during distinct phases of a survey, such as recruitment, screening, and questionnaire administration, or they may make use of different survey modes during a single phase, like data collection. Mixed-mode surveys may involve combinations of more traditional survey modes such as face to face, telephone, and mail, or may include some of the newer modes like Internet, cell phone, diaries, or interactive voice response (IVR).
Researchers often employ mixed-mode survey designs to address problems associated with undercoverage of key groups of interest or to improve participation rates. Some mixed-mode designs can also be conducted at lower cost than single mode ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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Research Methods
