Interviewing
Survey interviewing is typically a formal, standardized conversation between a person asking questions (the interviewer) and a person giving answers to those questions (the respondent). The respondents are selected because they belong to a population of interest. The population can be very broad (e.g. residents of a city or state, registered voters) or very narrow (e.g. people who have been diagnosed with a particular disease; females who smoke cigarettes, have less than a high school education, and watch the local news on a specified television station). In addition to asking questions, the interviewers may also play other roles, such as gaining initial cooperation from the respondents or showing respondents how to answer self-administered questionnaires on paper or by computer. While some survey data may be ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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