Interviewer Productivity

Interviewer productivity refers to the ways of measuring what is achieved by telephone and in-person survey interviewers when they work to (a) gain cooperation from sampled respondents and (b) complete interviews with these respondents. Measuring interviewer productivity is a major concern for those conducting and managing surveys, for several reasons. Knowledge of productivity is essential to survey budgeting and developing realistic estimates of survey costs. Managing a survey requires an understanding about how many completed interviews, refusals, noncontacts, ineligibles, and callbacks can be expected for a given survey. Productivity information is often used to reward interviewers that are performing well or to retrain those who are not being productive (enough). Interviewer productivity information is also a necessary aspect of planning and scheduling the number of ...