American Association for Public Opinion Research (AAPOR)
The American Association for Public Opinion Research (AAPOR) is the principal professional association for survey researchers in the United States. Organized shortly after World War II, AAPOR develops and promotes ethical principles to guide survey research, advances its methodology, and attempts to further an understanding of appropriate practice both for researchers and the general public. Its ethical code and its enforcement have evolved with changing technology and new applications of survey research.
The redeployment of U.S. industrial power to the production of consumer goods after World War II stimulated interest in a wide variety of survey applications, particularly market and media research. The economy needed mass media to sell the output of mass production, and survey research made the marketing process efficient.
Harry Field, ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
- All
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
Research Methods
