Cover Letter
A cover letter accompanies or transmits another document such as a survey questionnaire. Its purpose is to alert the respondent about the questionnaire it accompanies and to provide the details of requested actions on the part of the respondent. When used as a part of multiple communications or overall research strategy, such as an advanced contact or future reminder mailings, it can help increase response by conveying important information (e.g. research topic, survey sponsor, incentives) that is likely to influence a respondent's decision to cooperate and/or to comply fully and accurately with the survey task. As with all communications (including the questionnaire), the cover letter should be written in a way that maximizes the likelihood of participation and minimizes or eliminates any possible objectionable content.
Cover ...
Looks like you do not have access to this content.
Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
- All
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z