The Council of American Survey Research Organizations (CASRO) is the national trade association for survey research businesses, whose 300-plus member companies (predominantly in the United States, but also in Canada, Mexico, and abroad) represent about 80% of the U.S. annual revenues in survey research [Page 158]businesses. Established in 1975, CASRO advances the business of research through standards, guidelines, professional development, and self-regulation in the process and performance of survey research. CASRO's mission is to provide the environment and leadership that will promote the profitable growth and best interests of those firms and other entities engaged in the survey research industry.