Aided recall is a question-asking strategy in which survey respondents are provided with a number of cues to facilitate their memory of particular responses that are of relevance to the purpose of the study. Typically such cues involve asking respondents separate questions that amount to a list of subcategories of some larger phenomenon. The purpose of listing each category and asking about it separately is to assist the respondent by providing cues that will facilitate memory regarding that particular category.

Applications

This question technique is most appropriate when the researcher is most concerned about completeness and accuracy and more worried about underreporting answers than in overreporting. Aided recall question strategies structure the range of possible answers completely and simplify the task for the respondent. They also simplify ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles