Grounded Theory is an inductive research methodology for generating knowledge and understanding. It is also the product of this research process, the theory itself. Typically associated with qualitative research, Grounded Theory can be used with diverse types of data, for a variety of substantive research problems, often including practical applications. Grounded Theory research can be altered ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles