• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Social marketing is the use of marketing principles and techniques to develop and promote socially beneficial programs, behaviors, and other products. In public health, social marketing has shown great promise as a strategic planning process for developing behavior change ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles