SAGE Research Methods - Encyclopedia of Epidemiology

Entry
Reader's guide
Entries A-Z
Subject index

Social Marketing

By: Carol Anne Bryant
In: Encyclopedia of Epidemiology
Edited by: Sarah Boslaugh

Social marketing is the use of marketing principles and techniques to develop and promote socially beneficial programs, behaviors, and other products. In public health, social marketing has shown great promise as a strategic planning process for developing behavior change ...

Tools
Tools icon close
- Add to list Added to list Added
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Bryant, C. (2008). Social marketing. In S. Boslaugh (Ed.), Encyclopedia of epidemiology (pp. 992-994). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412953948.n433
  
  Bryant, Carol Anne. "Social Marketing." In Encyclopedia of Epidemiology, edited by Boslaugh, Sarah, 992-94. Thousand Oaks, CA: SAGE Publications, Inc., 2008. https://dx.doi.org/10.4135/9781412953948.n433.
  
  Bryant, C. 2008. Social Marketing. In: Sarah Boslaugh Editor, 2008. Encyclopedia of Epidemiology, Thousand Oaks, CA: SAGE Publications, Inc. pp. 992-994 Available at: <https://dx.doi.org/10.4135/9781412953948.n433> [Accessed 3 Jul 2022].
  
  Bryant, Carol Anne. "Social Marketing." Encyclopedia of Epidemiology. Edited by Sarah Boslaugh. Thousand Oaks: SAGE Publications, Inc., 2008, pp. 992-94. SAGE Research Methods. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781412953948.n433.
  
  Bryant, Carol Anne (2008). Social marketing In: Boslaugh, Sarah (Ed.),Social marketing Encyclopedia of epidemiology Thousand Oaks, CA: SAGE Publications, Inc.; 2008:992-994. doi:10.4135/9781412953948.n433
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Text size
  
  Text Size close
  
  small
  
  Medium
  
  Large
  
  Cancel
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding icon link (opens in new window)
  
  Embed code:
  
  Copy to clipboard
  
  Cancel
- Get link
  
  Get link icon close
  
  Link to this page directly with a permalink:
  https://methods.sagepub.com/Reference/encyc-of-epidemiology/n433.xml
  
  Copy to clipboard
  
  Cancel
Populations

Discover method in the Methods Map
On this page
On this page icon close
On this page

Data resources

Document resources

Video resources

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Social Marketing

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends