• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Questionnaires are one of many ways to elicit information. Researchers who design their own questionnaires need to take steps to ensure that they are validly measuring whatever it is they seek to measure. A strong, well-designed questionnaire starts with the conceptualization ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles