• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Interviews are used to collect both quantitative and qualitative data. They are particularly important in qualitative studies, where they are the principal form of data collection. Interview techniques used in qualitative data collection vary from unstructured interviews or ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles