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Metaphorizing the Research Process
Mats Alvesson
Introduction

Management and organization studies (hereafter MOS) is a large and lively research field, comprising an enormous variety of perspectives, methodologies and research styles. Or is it? Quite the contrary, despite all the good work being produced, contemporary MOS – like many other fields – is frequently accused of being dull, narrow, incremental and irrelevant.

Scholars have increasingly expressed concerns and frustrations about the lack of more novel, influential and relevant ideas published in organizational journals. Gap-spotting, formulaic, pedantic, parochial and boring are frequent pejorative characterizations of current management research (Alvesson & Sandberg, 2013; Gabriel, 2010; Grey, 2010). Many ask for more imaginative and influential work, acknowledging that is not what academics do these days (George, ...

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