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Practitioner Tom Huskinson describes the sampling methods and incentives Ipsos MORI uses in conducting the Wellcome Trust Monitor survey. He explains that these methods are used to minimize bias and error.
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Huskinson, T., & Greenwood, E. (Practitioners). (2017). Survey research: nationally representative surveys with Ipsos MORI [Video]. Sage Research Methods. https://
Practitioner Tom Huskinson describes the sampling methods and incentives Ipsos MORI uses in conducting the Wellcome Trust Monitor survey. He explains that these methods are used to minimize bias and error.
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