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Studying Popular Exhibition TripAdvisor Comments Using Content Analysis

Video Type: Case Study

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Summary

David Waller, PhD, Senior Lecturer at the University of Technology in Sydney, discusses using content analysis to research TripAdvisor comments on popular exhibitions.

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Article

Waller, D.s, & Waller, H.J(2019).An analysis of negative reviews in top art museums' Facebook sites.. Museum Management and Curatorship, 34(3),323-338.

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