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David Waller, PhD, Senior Lecturer at the University of Technology in Sydney, discusses using content analysis to research TripAdvisor comments on popular exhibitions.
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Chapter 1: David Waller, PhD, Shares His Background and Interest in Studying TripAdvisor Comments
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Chapter 2: David Waller, PhD, Discusses the Formulation of His Research Question and the Research Design to Study Online TripAdvisor Comments
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Chapter 3: David Waller, PhD, Discusses the Methodology, Data Collection and Analysis, and Ethical Considerations for Researching TripAdvisor Comments
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Chapter 4: David Waller, PhD, Discusses Findings and Presentation of His Research on TripAdvisor Comments
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Chapter 5: David Waller, PhD, Discusses Challenges, Reflects on Insights, and Shares Recommendations for Tools and Resources for Content Analysis Research
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