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  • 00:04

    SPEAKER: Planning the research process.Qualitative research is often based on case studiesor a series of case studies.During the process, approaches to defining and assessingthe quality of qualitative research should be discussed.

  • 00:26

    SPEAKER [continued]: Methods and theories that do not fit what's being studiedcan be adapted, or new methods can be developed.Experiences, interactions, and the specifics of phenomenaare all part of the research process.What's especially relevant includesresearcher's reflexivity, their personal presencein data collection, their perceptions and relationsto participants, and their experiences in the field.

  • 00:55

    SPEAKER [continued]: Qualitative researchers refrain from formulating hypothesesearly on or setting up a well-defined concept of what'sbeing studied in order to allow natural occurrences.Eventually, concepts are developed and refinedduring the research process.

Video Info

Publisher: SAGE Publications Ltd.

Publication Year: 2018

Video Type:Tutorial

Methods: Planning research, Case study research, Researcher skills, Research design, Qualitative data collection

Keywords: case study research; data collection; qualitative research; research design; research methods; research proposals; research skills ... Show More

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Abstract

An overview of how to plan qualitative research is presented, including use or development of methods, data collection, and hypothesis formulation.

Video Info

Publication Info

Publisher:
SAGE Publications Ltd.
Publication Year:
2018
Product:
SAGE Research Methods Video: Market Research
Publication Place:
United Kingdom
ISBN:
9781529716160
DOI
https://dx.doi.org/10.4135/9781529716160
Copyright Statement:
(c) SAGE Publications Ltd., 2018

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Methods Map

Planning research

Constructing a description of the nature of the proposed research, its significance and how it will be conducted.
Planning research
Planning the Research Process

An overview of how to plan qualitative research is presented, including use or development of methods, data collection, and hypothesis formulation.

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