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  • 00:10

    I'm Amy Mollett.I'm the social media manager at the London School of Economics.I've been working on academic communication projectsfor about four or five years.Helping researchers think about howthey can use blogs, and Twitter, and other social mediaplatforms to share their research.I'm Cheryl Brumley.I work now at The Economist as an audio producer.

  • 00:31

    I'm also a research associate at the London School of Economics.I'm also writing a book with Amy on using social mediaand multimedia in your research.So I think, for students thinkingabout just getting into your research,you're just thinking about building a profiling,and connecting with people.

  • 00:54

    My immediate recommendation would be Twitter.Get your profile on there.And the way to do that would be to search for peoplewho are in your field.So if you're a PhD student in sociology,search for other PhD students who are in sociology.Connect with them.And sometimes that can feel very unnatural to sort of connectwith someone that you don't know digitally and sort of reachout.

  • 01:18

    But everybody else is doing it and there'sno reason why not to.So search for people who are on Twitter.Connect with people who are on Twitter.And start thinking about the waysthat you can connect with these people in person as well.Look for events and for conferencesthat people are going to.And just reach out that way.I think early on in your academic careeryou may feel as if, because there's somewhat of a hierarchywhen you're just starting out, that youdon't feel as if you're sort of an authority on a subject.

  • 01:51

    I think social media has sort of changed that.And people, once they're on Twitter,they have this community of other academics.And they also have people who aren'tin academia following them, and they're following them as well.That sort of establishes you as a voice on your topic.And you can start doing that earlier now, rather thanwaiting until you're done with your PhDand someone says that you are an authority on a topic.

  • 02:17

    You sort of make yourself an authority on a topic.That's true.And if you're particularly media mindedor you know that your research is very currentand the media will be very interested in that,whether it's conflict related or media related.Anything politics driven.This is the way that journalists are finding people.

  • 02:38

    A quick Google, a quick search on Twitter,to find those right people.And being interviewed for the BBC wont beon the top of every academics must do list.But for a lot of people thinking about funding,thinking about their impact, thinking about networkingand where they want to go, and teach,and study after their PhD.

  • 02:60

    That's a great thing to have in you CV or in your impact file.And you never know who can find you.I mean the New York Times also has,I don't know if it's a team or it's one person,but they have someone devoted to finding sourcesfor stories on Twitter now.That's how much, you know, it is a resourcefor people in the media, as well.

  • 03:24

    Another really great tool if you're working with data,and thinking about how you want to share that online,is to use one of the many free infographics created tools.So I think is one.Also, think about if you have accessto a design team at your university or your researchInstitute.There's some amazing infographics out there.Interactive ones or just plain JPEG ones.

  • 03:47

    And again that's a really exciting wayof using-- that's a really exciting way of usingnew platforms and new forms of media to show your research.And then some sort of less obvious examples.Most people have smartphones now.There are recording apps on smartphones.

  • 04:08

    And I think sometimes you have conversations as an academicthat you just-- Sometimes you have conversationswith other academics or colleagues that you can record.And not just talking about using it for podcasting.But I think recording conversations is a great--as long as you have permission, recording conversations isa great tool.

  • 04:33

    And also I use my recording apps quite a lot to help me write,as well.And what I have heard referred to as a barf draft.So I'll record myself before I start writingand then I just write everything I say.And then I revise them there.

  • 04:53

    So record apps, I think, are sort of the unsungheroes for academics.So it can be, even for me as a Social Media Manager,it can sometimes be tricky to think about, OK.What new platforms should the university be on?Or what new platforms can I recommendto academics and researchers?Lots of people say look what 12-year-olds are using,and then think about how that might be applicable.

  • 05:18

    Sometimes that example is dead on the money.So we think about the popularity Instagramthat's really taken off in the last three or four years.When that first came out people were justusing it as very, very selfie lead platform,just to kind of share little snippets of their life.

  • 05:38

    But now pretty much all universities are on it.Lots of research projects are also using it.So if you've got photography basedsay an ethnography project, for example.Or a community or social justice related research project.Instagram, we've seen a few examplesof that being these very nicely to share behind the scenesthings of what's going on.

  • 06:01

    Share some great profile shots of intervieweesor various other people.I'm signed up to a few different email alerts.So things like TechRadar, Econsultancy, Social Media Weekis a great one.And they're also much more niche sites.So this one I follow called Levo League or "Lee-vo" League,which has some great resources to do with social mediaand work.

  • 06:26

    More specifically tailored to womenand has this sort of gender angle.So there's a lot about fair pay, gender pay gap,workplace culture, as well as buildinga profile on social media.So all these things are sort of part of the same issue.And there are lots of niche sitesthat you can get information from.

  • 06:50

    You can use Twitter in the very, very beginning stages.You can even use Twitter in your literature review.You can use it when you're gathering data.And then, later on in the research life cycle,you can use it again.Yes.There are lots of ways you can keepusing social media throughout the whole lifecycle of your research.

  • 07:10

    So next after data gathering wouldbe writing up your research.So you might want to keep a blog about that.You might want to blog for a large institutional blogabout that.Next would then be dissemination.So once you've got your final general articles,your final research projects, everything's tied up.You'll want to be showing that online through a blog,through social media.

  • 07:32

    And we were saying earlier about making sure that peoplehave a presence online.Once you've got that presence, thisis exactly why you'll be wanting to use that presenceand make the most of it.Because then you'll have your network.You'll be able to share exactly what you've just published.And hopefully immediately get some great results from that.

  • 07:54

    Going back to how these things first start outfor quite trivial things.And then they can sort of evolve into being about moreserious things.And we've seen that, as you said, in the case of Instagram.First it's just being used to share selfieswith your friends, and now it's beingused for social justice causes.

  • 08:16

    So I think when you see a new sort of app,or you see a new sort of social media platform,I think it's easy to grow cynical about it.Especially if you're really overworked.But people are using it in ways that are really unexpected.So I think sort of staying with that trajectoryand not growing cynical about the means in which you canuse it for your own research.

  • 08:42

    I think is key.And it's always OK to be the best person on something.Just because nobody else at your universityis using Instagram for a research projectit doesn't mean it's not right for you.Have a look worldwide.Have a look, see what other people across the worldare doing.Because the UK isn't always the first to do things.

  • 09:03

    The US is a great example with podcasts.People kind of got on that first.But look internationally, I think, is a great example.

Video Info

Publisher: SAGE Publications Ltd.

Publication Year: 2016

Video Type:Interview

Methods: Research impact, Communicating and disseminating research

Keywords: blogs; cynicism; gender gap; multimedia; networking; niche markets; podcasts; recording; reputation management; Social justice; Social media; Social networking; technology; Twitter ... Show More

Segment Info

Segment Num.: 1

Persons Discussed:

Events Discussed:



Amy Mollett and Cheryl Brumley discuss using social media and multimedia in a research context. Mollett and Brumley recommend that students use social media websites to enhance their research and their connections. Students can use social media websites to connect with other people in their field and build valuable connections.

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Social Media for Student Researchers

Amy Mollett and Cheryl Brumley discuss using social media and multimedia in a research context. Mollett and Brumley recommend that students use social media websites to enhance their research and their connections. Students can use social media websites to connect with other people in their field and build valuable connections.

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