Summary
Chapters
Video Info
Supplementary material
Professor Mithu Bhattacharya discusses researching the retail value chain using mixed methods and radio frequency identification technology. RFID uses radio waves to access information stored on a tag attached to an item from several feet away, which could revolutionize business. Bhattacharya highlights her research objectives, methods, and findings.
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Chapter 1: What Were the Aims and Objectives of Your Research?
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Chapter 2: What Methods Did You Use, and Why?
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Chapter 3: What Key Methodological or Practical Challenges Did You Face, and How Did You Overcome Them?
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Chapter 4: What Were the Findings of Your Research, and Why Do They Matter?
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Resources
Resources
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