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Researching the Retail Value Chain Using Mixed Methods

Video Type: Case Study

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Summary

Professor Mithu Bhattacharya discusses researching the retail value chain using mixed methods and radio frequency identification technology. RFID uses radio waves to access information stored on a tag attached to an item from several feet away, which could revolutionize business. Bhattacharya highlights her research objectives, methods, and findings.

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Reference:

Bhattacharya, M(2012).Impact of RFID on the Retail Value Chain: An Exploratory Study Using a Mixed Method Approach. Journal of Technology Management & Innovation, 7(4),36-49. http://dx.doi.org/10.4067/S0718-27242012000400003

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