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  • 00:10

    JANET SALMONS: I'm Janet Salmons,an independent scholar and consultant through Vision2Lead.[Dr. Janet Salmons, Independent Scholar and Consultant]I've used a variety of ways to disseminate my researchand insights.Traditionally, peer-reviewed journalswere the primary avenues for disseminatingresearch findings.But today's researchers have many choices

  • 00:32

    JANET SALMONS [continued]: to promote their work and to communicate their findingsdirectly to interested readers.It's important to think through what we want to communicate,for what purpose, to what audience, and the bestmeans to do so.Researchers who want to build a credible presencein our connected world can use blogs and social media

  • 00:56

    JANET SALMONS [continued]: to share highlights of their work.Think about ways you can use visuals and other succinctapproaches to communicate some parts of your findings.Researchers who want their resultsto be used outside of academia needto think about more practical waysto show the results of their research.

  • 01:17

    JANET SALMONS [continued]: [Consider Your Audience]This is an overview of strategies you can use,so choose the ones that fit the kind of research you're doing,the discipline and field that you work in, and the audienceyou'd like to reach.When we're thinking about how we wantto communicate our research online,

  • 01:38

    JANET SALMONS [continued]: there are three key ways we can categorize it.The first is researcher to researcher.Here we're trying to communicate our findings to otherswho might build on our studies or perhaps even collaboratewith us in the future.We're trying to build our name, reputation,career in the scholarly field.

  • 02:00

    JANET SALMONS [continued]: Or we might use blogs or social mediato communicate to potential or current participants.Here we're trying to inform our participants, eitherbefore or after we've collected consent,to let them know what we're studying,why, how we're going to use the findings,

  • 02:23

    JANET SALMONS [continued]: perhaps to provide some resources about the studyand our expectations.Third, we can use blogs and social mediato communicate to the general public,to professionals, and practitioners in the field.Here we're trying to translate our findingsinto useful practical steps and practices that

  • 02:46

    JANET SALMONS [continued]: can be adopted by people who can reallybenefit from the research we've conducted.All of these can help us create greater impactfor our research.The ways we might want to organize our informationmight vary depending on the audience we're trying to reach.Another reason to collaborate with others

  • 03:07

    JANET SALMONS [continued]: when we're thinking about disseminating our researchis that there may be another group whoalready has assembled and found a way to reach your targetaudience.How could you work with them to share your contentand perhaps provide a useful experience for their readersor participants?

  • 03:29

    JANET SALMONS [continued]: Sometimes research findings can come across as technicalor perhaps very abstract.By using podcasts or media pieces,we have a chance to give a personal touch.We can provide a little more context.We can explain.And perhaps just being able to talk about the findings

  • 03:49

    JANET SALMONS [continued]: might make it a little bit more understandable to our audience.[Report with Blogs & Social Media]Let's think about ways who might use blogs, websites,or social media to communicate research findings.So we could choose an academically oriented blog,

  • 04:10

    JANET SALMONS [continued]: perhaps one hosted by an institutionor a professional association, and usethat as a way to communicate with other researchersin our field.Or we could select a website or blog thatcaters to professionals and practitioners,and share applications for our findings with people

  • 04:31

    JANET SALMONS [continued]: who can use them.So think about ways you might createdifferent kinds of pieces and present themon different kinds of sites depending on the audience.For example, you could write a piece about your interviewsand post that on a research methods-oriented blog,

  • 04:52

    JANET SALMONS [continued]: and then create a post about how one might use the findingsand post that on a more professionally-oriented blog.[Illustrate Key Points]When we're communicating online weneed to show, not simply tell.

  • 05:12

    JANET SALMONS [continued]: So think about ways you can illustrate your pointsor use data visualization techniquesto show your findings in different ways.Can you create diagrams, mind maps, graphics, or evenmedia pieces that will help to convey the important pointsabout your research in a way that your audience will find

  • 05:34

    JANET SALMONS [continued]: interesting and accessible?When we illustrate our findings using visual diagrams, maps,or even annotated geographic maps,we're able to show relationships between the key conceptsand to bring some of the findingsto life in a way that might not be as easilyunderstandable simply from text or even

  • 05:56

    JANET SALMONS [continued]: from a verbal description.[Demonstrate Application & Insights]Demonstrate how your findings could be applied.This could include your scholarly or practicalfindings.On the scholarly side, perhaps youcould show some steps you've taken to collect the data

  • 06:18

    JANET SALMONS [continued]: or to analyze the data that mightbe informative to other researchers.If you're looking at the results of the study,you could show them in a step-by-step processor even a decision tree that might help someone actually putthose findings into practice.[Collaborate]

  • 06:41

    JANET SALMONS [continued]: Look for opportunities to collaborate.Webinars, chats, online dialogues of all kindgive us a chance to talk with othersabout what we've learned.And that not only helps them to see what our study is produced,but also to contribute their own ideasand perhaps launch some other projects or new research

  • 07:04

    JANET SALMONS [continued]: questions.Or you might find that as you lookat the needs of today's researchersto use technology in a variety of ways, perhapsyou lack the expertise to do all of those steps.And by collaborating, you can findsomeone who is terrific with creating infographics or media

  • 07:26

    JANET SALMONS [continued]: pieces, or might help you to communicate your work moreclearly and usefully online.[Conclusion]Few researchers live in the ivory tower alone.We're a part of society, and for most of uswe've received some kind of public funding or financing

  • 07:51

    JANET SALMONS [continued]: to support our studies and our research.When we're able to communicate our findingsboth in scholarly and practical ways, we give something back.And that benefits us all, because not onlyare we sharing what we've learnedwith people who might use it.We're also building credibility and name recognition that helps

  • 08:13

    JANET SALMONS [continued]: us to further our careers.


Janet Salmons describes ways researchers can promote and disseminate their work based on the intended audience.

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Reporting Your Research Findings: Best Practices for Report Writing

Janet Salmons describes ways researchers can promote and disseminate their work based on the intended audience.

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