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  • 00:00

    [MUSIC PLAYING]

  • 00:17

    GRETCHEN B. ROSSMAN: Catherine's and my workover the years in designing qualitative researchhas really examined the whole issue of developinga qualitative design.So when we're asked how might someone consider incorporatingactive messages into a design, the first questionthat comes to my mind is are qualitative methodsthe overall design?

  • 00:44

    GRETCHEN B. ROSSMAN [continued]: Or is the researcher considering integrating qualitativeinto some kind of a mixed-methods design?So that's kind of question number one.And we believe that the research question should reallydrive the consideration of qualitative methods.

  • 01:09

    CATHERINE MARSHALL: Right.And what people over the years have reallyenjoyed about our book is the waythat once one says that the research questions requirea qualitative approach, then we give somealmost step-by-step approaches to saying, OK,once you've got that match, then whether for the whole study asin an ethnography, or for parts of the study, asin mixed methods, in the qualitative componentof your study, there are all these issues to deal with.

  • 01:48

    CATHERINE MARSHALL [continued]: And you must look at all of them in the proposal.And while you might make some changes along the way,you're going to need to think, in the proposal, about access.You're going to need to be-- how do I get into the settingwhere I need to see the rich mix of the way thingswork out in the real world?

  • 02:14

    CATHERINE MARSHALL [continued]: How am I going to get people to allow me there?How am I going to project myself-- because I'mthe research instrument.So how do you I design, in effect,a role that will allow me to gather dataover X amount of time in that setting,or that range of settings?

  • 02:34

    CATHERINE MARSHALL [continued]: How am I going to manage ethically?And that will vary from different times in the studyto different sites in the study.Thinking ahead about, even at the proposal stage,being able to say, I think that theseare the kinds of things I'm goingto be dealing with in managing the masses of data I'll becollecting in the real world.

  • 03:02

    CATHERINE MARSHALL [continued]: And even some early-on approaches to analysis.And so people, over the years, have reallyfound it useful to have it very concretely laid outin our book, Designing Qualitative Research.And it gives me great satisfactionthat people use us as guidance.

  • 03:24

    GRETCHEN B. ROSSMAN: One of the thingsthat we have also focused on is the complexityof the various methods that have been written about and usedthat come under this broad umbrella, qualitative inquiry.And so incorporating various kindsof qualitative methods into a research designcan be done in very creative sorts of ways.

  • 03:50

    GRETCHEN B. ROSSMAN [continued]: So one might have designed a longer-term ethnography.And that could be punctuated, if you will,with a series of phenomenologic in-depth interviews,or with a more personal narrative inquiry approach.So there are lots of complexitiesthat go into the thinking around how you wantto use qualitative methods.

  • 04:16

    GRETCHEN B. ROSSMAN [continued]: Are they appropriate?Do they make sense?And do you, in fact, have the personal dispositions,if you will--

  • 04:22

    CATHERINE MARSHALL: Yeah.

  • 04:23

    GRETCHEN B. ROSSMAN: To make it all work.

  • 04:25

    CATHERINE MARSHALL: That's a biggie.

  • 04:26

    GRETCHEN B. ROSSMAN: Yeah.

  • 04:26

    CATHERINE MARSHALL: That's a biggie.[MUSIC PLAYING]

Video Info

Publisher: SAGE Publications Ltd.

Publication Year: 2011

Video Type:Interview

Methods: Research design, Qualitative data analysis, Qualitative data collection, Mixed methods

Keywords: accessibility; complexity; ethical considerations; personal narratives; proposals

Segment Info

Segment Num.: 1

Persons Discussed:

Events Discussed:

Keywords:

Abstract

Professors Catherine Marshall and Gretchen Rossman discuss what it takes to conduct qualitative research. They reference their book on the subject and highlight the need to confront the challenges of qualitative research.

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How should one go about designing a qualitative research project?

Professors Catherine Marshall and Gretchen Rossman discuss what it takes to conduct qualitative research. They reference their book on the subject and highlight the need to confront the challenges of qualitative research.

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