Summary
Chapters
Video Info
David Schweidel, PhD, Professor of Marketing at Emory University, provides a course overview and an introduction to some of the techniques to analyze marketing data in this first session of the Meaningful Marketing Insights series.
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Chapter 1: David Schweidel Introduces the Meaningful Market Insights Course Objectives
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Chapter 2: David Schweidel Discusses Examples of Data Analysis in Everyday Life
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Chapter 3: David Schweidel Discusses the General Decision-Making Framework
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Chapter 4: David Schweidel Discusses Political Advertising as an Example of Marketing Research in Action
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