Summary
Chapters
Video Info
Members of the Gay Men's Chorus of Washington, D.C. and co-founders of Joy Riot, a research marketing firm, discuss the use of marketing research in the branding and brand identity process.
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Chapter 1: Justin Fyala and Craig Cipollini Describe the Goal and Mission of the Gay Men's Chorus
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Chapter 2: Michael Dumlao and Craig Cipollini Discuss the Role of Data and Market Research in the Gay Men's Chorus
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Chapter 3: Justin Fyala Discusses Branding and the Gay Men's Chorus
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Chapter 4: Jessica Brown and John Armstrong Discuss the Philosophy Behind Joy Riot
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Chapter 5: Justin Fyala and Craig Cipollini Discuss Collaborating With Joy Riot on the Branding Process
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Chapter 6: Jessica Brown Discusses the Marketing Research Process for the Gay Men's Chorus
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Chapter 7: Michael Dumlao and Justin Fyala Discuss Data Collection for the Gay Men's Chorus Market Research
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Chapter 8: Jessica Brown Discusses Data Analysis and Its Challenges for the Gay Men's Chorus Marketing Research
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Chapter 9: John Armstrong Discusses the Presentation of Marketing Research for the Gay Men's Chorus
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Chapter 10: Michael Dumlao Discusses Key Skills or Attributes Needed for Effective Market Research
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Chapter 11: Jessica Brown, Justin Fyala, and Michael Dumalo Share Tips for Effective Marketing and Branding
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