Video quick keys
Transcript

Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.

Length: 0:00

Doing Market Research on Brand Identity: Gay Men's Chorus of Washington, DC & Joy Riot

Video Type: In Practice

Transcript

Auto scroll
  • Tools
    Tools icon close
    • Cite
    • Share
    • Embed
    • Download PDFopens in new window
Summary

Members of the Gay Men's Chorus of Washington, D.C. and co-founders of Joy Riot, a research marketing firm, discuss the use of marketing research in the branding and brand identity process.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles