Video quick keys
Transcript

Have you created a personal profile? sign in or create a profile so that you can create alerts, save clips, playlists and searches.

Length: 0:00

Doing Effective Market Research: Key Research Skills

Video Type: Case Study

Transcript

Auto scroll
Summary

Dr. Arthur Beckman examines the connections between marketing and research. Beckman explores the use of the research process, data collection, and focus groups.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles