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Dr. Arthur Beckman examines the connections between marketing and research. Beckman explores the use of the research process, data collection, and focus groups.
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Beckman, A. (Academic). (2018). Doing effective market research: key research skills [Video]. Sage Research Methods. https://
Dr. Arthur Beckman examines the connections between marketing and research. Beckman explores the use of the research process, data collection, and focus groups.
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