Summary
Chapters
Video Info
Professor Mike Ahearne, Department of Marketing at University of Houston, and Assistant Professor Raghu Bommaraju, Department of Marketing at Iowa State University, present their research findings on the value of including a customer on a board of directors.
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Chapter 1: Mike Ahearne, PhD, University of Houston, Discusses the Interest in Studying B2B Impacts of Including a Customer on a Board of Directors
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Chapter 2: Mike Ahearne, PhD, Discusses the Responsibilities of a Board of Directors and the Sarbanes-Oxley Act
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Chapter 3: Mike Ahearne, PhD, Discusses Legal Criteria Governing and the Pros and Cons of a Customer Serving on a Board of Directors
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Chapter 4: Raghu Bommaraju, PhD, Iowa State University, Discusses Qualitative Methodology and Analysis on the Impact of Having a Customer Serve on a Board of Directors
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Chapter 5: Raghu Bommaraju, PhD, Discusses Research Findings for Including a Customer on a Board of Directors
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Chapter 6: Raghu Bommaraju, PhD, Summarizes Three Key Findings for Including a Customer on a Board of Directors
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Chapter 7: Q&A: Raghu Bommaraju, PhD, Answers Whether a Customer on the Board Influences Advertising and/or R&D Spending
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Chapter 8: Q&A: Mike Ahearne, PhD, Answers Why Smaller Over Larger Customers are Preferred on Boards
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Chapter 9: Q&A: Raghu Bommaraju, PhD, Answers Whether the Presence of a CMO in the Top Management Team Substitutes or Complements a Customer on the Board
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Chapter 10: Q&A: Raghu Bommaraju, PhD, Answers the Possibility of Extending the Research Findings to B2C Companies
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